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The NAIAS is just as often called the Detroit Auto Show, and with good reason: it is the showcase for the Big 3, even in their weakened state. If it's a splashy introduction, Detroit is the place for it, even for the Germans and Japanese. Detroit isn't the biggest market for import manufacturers, but it attracts the most diverse mix of journalists of any American auto show. Ironically, the NAIAS is more of a massive media event than an auto show for the typical family. Some manufacturers tried to "out-green" each other with their concept and production vehicles that reduce or eliminate gasoline fuel. Yet the introductions of the new Ford F-Series and Dodge Ram pickups showed that this lucrative, but shrinking segment is not about to be neglected. Ultimately, the 2008 NAIAS highlights the quandary of the auto industry: how to remain profitable in an environment that demands massive investments in unproven and expensive technologies.

2009 BMW 1-Series Convertible 2009 BMW X6 2008 Scion xB 2009 Audi TTS Roadster 2009 Audi TTS Coupe 2009 Cadillac CTS-V 2009 Chevrolet Corvette ZR1 2009 Chevrolet Impala 50th Anniversary Edition 2009 Dodge Ram Laramie Crew Cab 2009 Ford F-150 FX4 SuperCab 2009 Ford F-150 Platinum Crew Cab 2009 Hyundai Genesis 2009 Kia Borrego 2009 Mazda RX-8 2009 Mercedes-Benz SLK-class 2009 Mitsubishi Lancer Ralliart 2009 Saturn VUE 2009 Subaru Forester XT 2009 Toyota Venza 2009 Volkswagen Passat CC 2009 Volvo C30 2009 Volvo S40 2009 Volvo V50 2009 Volvo XC90 2007 BMW X6 ActiveHybrid 2007 Buick Riviera 2007 Ford Verve 2007 Kia Kee 2008 Audi R8 V12 TDI 2009 BMW 3-Series Sedan 2009 BMW X5 2008 Cadillac CT Coupe 2008 Chrysler ecoVoyager 2008 Dodge ZEO 2008 Ferrari E85 Spider 2008 Fisker Karma (reveal) 2008 Ford Explorer America 2008 Ford Verve Sedan 2008 Honda Pilot Prototype 2008 Hummer HX 2008 Jeep Renegade 2008 Land Rover LRX 2008 Lexus LF-A Roadster 2008 Lincoln MKT 2008 Mazda Furai 2008 Mercedes-Benz Vision GLK FREESIDE 2008 Mitsubishi Concept-RA 2008 Nissan FORUM 2008 Saab 9-4X BioPower Concept 2008 Saturn Flextreme 2008 Toyota A-BAT

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