2008 Ford Verve Sedan

Ford's vision for a new small car

Overview Information

It's no big secret that Ford has a disconnect between its successful small cars in European markets and those offered in the United States. The Verve concept shows that Ford is serious about bringing its expertise to the U.S. market. Positioned as a B-Segment car, the Verve concept is similar in size to the Honda Fit. Production models are due in 2010.

Official Word:

Ford Motor Company is revealing the Verve, a concept vehicle that makes clear the vision for the new small cars Ford soon will introduce in North America. The Verve is bold and sophisticated - to help it clearly stand out from other small cars on the road. Ford is building on decades of small car leadership in Europe as it develops new small cars for North America to appeal to increasingly savvy customers who value technology,...Read.