Chevrolet has long been one of the top-selling American brands and is the core brand for General Motors in North America. Chevrolet offers a comprehensive lineup of cars and trucks, a feat matched only by the Ford brand, and to a lesser extent, Toyota and Nissan.

As GM struggled to redefine other brands like Saturn, Pontiac, and Buick, Chevrolet often took a back seat when it came to launching new products. Times have changed and Chevrolet is now the central focus of the new General Motors that emerged from bankruptcy in 2009.

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