By any measure, Toyota is rolling. With a reputation for dependable, fuel-efficient cars, Toyota cars end up at the top of many shopping lists. Toyota's US sales numbers are impressive. It is widely expected that Toyota will climb to the top of the charts in the next year or two topping the two largest domestic brands Ford and Chevrolet. Toyota's most significant product the Camry is all new for 2007. Although the new Camry boasts evolutionary changes to styling its V6 powertrain, the big news is the inclusion of a hybrid model. Where the Prius screams Hybrid, Camry hybrid models are indistinguishable but boast an estimated fuel economy rating of 43 MPG city/37 MPG highway. Slotted below the Camry in price an all-new Yaris sedan and hatchback will help serve the needs of entry-level buyers seeking economy with the Toyota name. Also new to Toyota this year is the FJ Cruiser - a stylish SUV with real off-road potential. Perhaps the biggest news for Toyota is the arrival of an all-new Tundra full-sized pickup truck. The full-sized truck market is the last market segment that the domestics control. The new US designed and built Tundra will make inroads in the market with a large powerful new truck that eliminates many of the drawbacks of the first-generation Tundra.

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