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Toyota created the Scion brand to reach a more youthful demographic. Scorned by mainstream automotive critics for their unusual styling, the inexpensive Scion models quickly found wide appeal with buyers of all ages. The current Scion lineup features a range of fuel efficient models that are high in value for the money. All Scion models have a fixed price and configuration, providing a 'blank canvas' starting point for customization from a healthy list of dealer- installed options.

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