Toyota created the Scion brand to reach a more youthful demographic. Scorned by mainstream automotive critics for their funky styling, the inexpensive Scion models quickly found wide appeal with buyers of all ages. The current Scion lineup features the boxy xB and more traditional 5-door hatchback xD. A curvy tC coupe rounds out the lineup. All Scion models have a fixed price and configuration, providing a 'blank canvas' starting point for customization from a healthy list of dealer- installed options.
Next up for Scion will be a replacement for the tC coupe.