Press Release
[2025-06-11] The 2026 BMW XM Label
Two become one: the BMW XM portfolio is sharpening its focus, now offering just a single model; the BMW XM Label. The BMW XM Label combines astonishing power and an advanced drive concept. Its M HYBRID system consists of a V8 with a peak output of 577 hp and an...
[2023-04-11] The BMW XM Label Red - The Most Powerful BMW M Model Ever Made
Today, BMW M GmbH presents an even more powerful, more exclusive version of its first-ever electrified high-performance vehicle. The 2024 BMW XM Label Red brings together an M HYBRID drivetrain with additional power and unique design accents that clearly announce its exceptional performance capabilities. With a maximum system output of...
[2022-09-27] The First-Ever BMW XM: A BMW M Original
As its 50th anniversary celebrations continue, BMW M GmbH unleashes high performance in a form never experienced before. Innovative drive system technology, a unique vehicle concept, a door opened into a whole new market segment and the ambition to attract new groups of customers - the first-ever BMW XM wraps...