Press Release
[2022-11-17] Hybrid Reborn: 2023 Toyota Prius Revealed
Twenty-two years ago, a high-tech sedan rolled into U.S. Toyota dealerships and forever changed the automotive industry. The 2001 Prius, Latin for "To Go Before" became the world's first production hybrid car and ushered in a new generation of vehicles that combined an electric motor with a high efficiency engine...
[2022-11-17] Poised for Performance: 2023 Toyota Prius Prime Revealed
When the Prius Plug-In concept model was first revealed at the Los Angeles Auto Show back in 2009, few could have seen the important role it would play in the future of mobility. It offered customers a versatile solution with its pure EV or hybrid modes, impeccable MPG and all...
[2022-12-14] A Stunner is Born: All-New 2023 Toyota Prius Expected This January
The Toyota Prius enters the 2023 model year as a completely transformed model. With a sleek new exterior design, a reimagined interior and an amped up hybrid powertrain, this new Prius is built for style, performance and efficiency. It is the hybrid reborn - without compromise. Designed to capture drivers'...
[2023-04-05] Prime Time for More EV Miles with the All-New 2023 Prius Prime
The 2023 Prius Prime is the multitalented plug-in hybrid that's made for life on the go. With a full charge, it can easily handle most daily commutes, with a manufacturer-estimated all electric range of up to 44 miles. When the longer-haul calls, its fuel-efficient hybrid powertrain is ready to keep...