2023 Toyota Prius Limited

2023 Toyota Prius



Twenty-two years ago, a high-tech sedan rolled into U.S. Toyota dealerships and forever changed the automotive industry. The 2001 Prius, Latin for "To Go Before" became the world's first production hybrid car and ushered in a new generation of vehicles that combined an electric motor with a high efficiency engine to squeeze more miles out of every gallon. Now, over two decades later, this legendary nameplate is ready to yet again show it is at... continue

What's New

Toyota's long-running dedicated hybrid model, the Prius is all-new for 2023. The new model is longer, wider and shorter in height than the previous generation. A new 2.0l hybrid powertrain is rated at 194 horsepower and is available with FWD or AWD. The instrument cluster moves from the center of the car to behind the steering wheel and the instrument panel now sports a large widescreen infotainment screen.

Configurations

Model/Trim/PackageEngineMPGVjI MSRP
Prius LE 2.0l I4 HEV (194 bhp) CVT FWD 57 / 56 / 57 57 $27,450
Prius LE 2.0l I4 HEV (196 bhp) CVT AWD 53 / 54 / 54 57 $28,850
Prius XLE 2.0l I4 HEV (194 bhp) CVT FWD 52 / 52 / 52 57 $30,895
Prius XLE 2.0l I4 HEV (196 bhp) CVT AWD 49 / 50 / 49 57 $32,295
Prius Limited 2.0l I4 HEV (194 bhp) CVT FWD 52 / 52 / 52 60 $34,465
Prius Limited 2.0l I4 HEV (196 bhp) CVT AWD 49 / 50 / 49 60 $35,865
Prius Prime SE 2.0l I4 PHEV (220 bhp) CVT FWD 53 / 51 / 52 53 $32,350
Prius Prime XSE 2.0l I4 PHEV (220 bhp) CVT FWD 50 / 47 / 48 56 $35,600
Prius Prime XSE Premium 2.0l I4 PHEV (220 bhp) CVT FWD 50 / 47 / 48 56 $39,170