Press Releases

Tacoma Rolls out Pricing and Special Editions for 2021 Model Year

The Toyota Tacoma, America's best-selling mid-size pickup for 15 years in a row, isn't stopping to admire its trophy case. Instead, it looks to keep its place atop the pecking order with all-new Special Editions, color adjustments on the TRD Pro and general enhancements across other areas of the lineup. The third-generation Tacoma, with a design inspired by Toyota's legendary desert race trucks, veritably defines the "work hard, play hard" ethos. Available in 33 different configurations,...

Toyota Rolls Seven 2021 Special Editions Into Chicago Auto Show

The forecast for the Windy City looks sporty and outdoorsy, with a touch of nocturnal mischief as Toyota debuts seven new SUV and pickup truck variants at the Chicago Auto Show. All will arrive later this year as 2021 models. The sporty element is the first-ever Highlander XSE, which brings nimble moves and bolder styling to this three-row family SUV. Meanwhile, new Trail Special Editions of the Tacoma and Tundra pickups and 4Runner SUV come prepped...

Leader of the Pack: A Slew of New Upgrades Keeps 2020 Toyota Tacoma in Front

The Toyota Tacoma, America's best-selling mid-size pickup for 13 years in a row, isn't stopping to admire its trophy case. Instead, it looks to keep its place atop the pecking order with new tech, style, comfort and convenience features, making the 2020 Tacoma more compelling and more competitive than ever. The third-generation Tacoma, with a design inspired by Toyota's legendary desert race trucks, veritably defines the "work hard, play hard" ethos. Available in 32 different configurations,...

2020 Toyota Tacoma Positioned to Continue Segment Leadership with Host of New Upgrades

With competition in the midsize pickup segment heating up, the Toyota Tacoma says, "Bring it." The Tacoma has been America's best-selling midsize pickup for 14 years running, and the 2020 models introduced at the Chicago Auto Show are the best-equipped ever. A perennial award winner for segment-leading value, the Tacoma line boosts its appeal for 2020 with revised styling, expanded multimedia tech, added comfort and convenience features and, for the TRD Pro, additional off-road tech. The...

Toyota Gives Customers Heavy Dose of Style with 2019 4Runner Nightshade, Tacoma and Tundra SX Packages

Making its presence felt in its new home state, Toyota announced exciting news today at the State Fair of Texas media day with the addition of three new options for 2019: 4Runner Nightshade Special Edition, Tacoma SX Package and Tundra SX Package. Each new offering provides a heavy dose of style that aims to be light on the wallet. Lights Out: 4Runner Nightshade The 4Runner Nightshade Special Edition adds mystique to the Limited grade on which...

Game Changer: 2019 Toyota TRD Pros Typify Ultimate Off-Road Performance

The pulse-pounding, heart-racing TRD Pro Series from Toyota returns for its next generation of off-road dominance. For 2019, Tundra, 4Runner and Tacoma will all feature Fox shocks and a host of impressive off-road equipment tuned and designed by the engineers at Toyota Racing Development (TRD). First unveiled in 2014, the TRD Pro lineup was born from Toyota's rich racing and off-road heritage. All TRD Pro vehicles offer unique styling, as well as highly capable, tried and...

2018 Tacoma Ready for Adventure, adds Toyota Safety Sense P Across Lineup

The next-generation Toyota Tacoma enters its third year with a safety enhancement: all 2018 Tacoma models gain Toyota Safety Sense P (TSS-P). This equips the Tacoma with Pre-Collision System with Pedestrian Detection, Lane Departure Alert (LDA) with Sway Warning System (SWS), Automatic High Beams (AHB) and High-Speed Dynamic Radar Cruise Control (DRCC). Toyota leads the auto industry in making automatic emergency braking systems standard on most of its vehicles.   Other changes to the best-selling mid-size...

The All-New 2016 Toyota Tacoma Mid-Size Pickup is Ready to Rock on ... and Off-Road

The Tacoma Dynasty rolls on! Rebuilt inside and out with an all-new powertrain and enhanced suspension tuning, America's best-selling mid-size pickup for ten years running retains its throne on the mountaintop for dirt stomping adventurers. For decades, Toyota truck owners have come to expect the toughest, most durable pickup in the segment. The all-new Tacoma carries on a legacy of off-road victories and over seven million compact and mid-size Toyota trucks sold since 1964. It is,...

Dominate Dirt…or Rocks…or Pavement in the All-New 2016 Toyota Tacoma

Whatever the terrain, Tacoma is king of the hill. Rebuilt inside and out with an all-new powertrain and enhanced suspension tuning, America's best-selling mid-size pickup for ten years running is Lord of the Rigs for dirt stomping adventurers. With a legacy of off-road victories and over seven million units sold since 1964, Toyota revitalizes the midsize truck segment with the introduction of the all-new 2016 Tacoma. "For the past 50 years adventure-seeking Americans have relied on...