First Drive: 2007 Toyota Yaris Sedan

Toyota reenters the subcompact market with the new Yaris sedan and coupe, which replace the unloved Echo. The competition has heated up, with the Koreans firmly entrenched in this segment, while Honda and Nissan have their sights on a chunk of this market as well. The Yaris is aimed at buyers trying to maximize their transportation dollar, but who also want reassuring Toyota reliability.

Press Releases

2011 Toyota Yaris Offers Class-Leading Safety Features

The 2011 Toyota Yaris Sedan and Liftback models combined European-influenced design with stellar fuel economy and a large array of safety features. The standard Toyota Star Safety System(TM) includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-Lock Brake System (ABS), Electronic Brake-force Distribution (EBD) and Brake Assist. The Yaris line includes three distinct models: a four-door sedan, three-door Liftback and a five-door Liftback. Yaris remains the smart choice for consumers looking for outstanding value, safety features...

2010 Toyota Yaris Gains Star Safety System

Toyota has added standard Vehicle Stability Control (VSC) and Traction Control (TRAC) to all Yaris models for 2010. These features make all Yaris models standard with Toyota Star Safety System(TM), which also includes an Anti-lock Braking System, Electronic Brake-force Distribution (EBD) and Brake Assist. Yaris is the only vehicle in its segment to offer this set of safety features as standard equipment. A manual transmission with standard tachometer is now available on the five-door model. Rear...


Toyota added a five-door Liftback to its popular, fuel-efficient Yaris subcompact model line for 2009. The versatile new five-door Yaris joins the three-door Liftback and four-door Sedan, making Yaris the only model line in its segment to offer a full complement of three body styles. Also new for 2009, all Yaris models feature as standard equipment an anti-lock brake system (ABS), front seat-mounted side airbags and front and rear curtain side airbags. Cruise control is now...