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Chrysler has had a long history of changing fortunes as their market share has fluctuated through many boom and bust cycles. In the Eighties, Chrysler used government-backed loans to survive and eventually prosper. In the Nineties, it merged with German automaker Daimler-Benz. In 2007, Daimler sold Chrysler to private equity firm Cerberus. In 2009, Chrysler filed for bankruptcy and the bulk of its assets were sold to Fiat, the Italian automaker.

The Dodge brand is the volume seller for Chrysler, and has the most complete lineup of vehicles. Dodge products range from the compact Caliber to a full complement of trucks. Dodge offers high-performance SRT models for many of its products.

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