Hyundai introduce a new car, the i30 and a new alpha-numeric nomenclature philosophy. Future new models will bear the prefix "i" and an additional 2 digits. Why "I"? Primarily because "i" stands for INSPIRATION which is one of the 3 pillars of Hyundai's European brand positioning (Quality, Self-assured, Inspiring). But "i" also stands for intelligence and integrity, and that is what customers have come to expect from Hyundai; and for innovative, which is what the i30...Read.