Kia, the smallest of the Korean automakers has introduced an entry-level 4-door sedan, the Spectra. Designed to complement its stablemate, the Sephia, the new hatchback Spectra emphasizes value and feature content. The Spectra is available in GS and uplevel GSX trim levels. With a base price of only $10,000, the Spectra should appeal to first-time buyers who might otherwise be relegated to the used car market.