The Rodeo has been a quiet success story for Isuzu. Since its introduction in 1990, it has been Isuzu's best-selling vehicle with more than 330,000 sold. From the beginning, Isuzu's truck heritage and expertise has been emphasized to potential buyers. Rodeo continues to be aggressively priced relative to its Japanese competition. All-new for 1997, a well-equipped 4WD V-6 Rodeo ranges from $26-30K, while 2WD models are available for under $20,000. SIA, a joint venture between... continue