Press Release

[2024-11-01] Toyota Leans into Land Cruiser's past with an Open-Air Concept Designed for the Ultimate Outdoor Adventure

Toyota Motor North America (TMNA) captivated the automotive world with the debut of the innovative Land Cruiser "ROX," or "Recreation Open eXperience" concept at the 2024 SEMA Show in Las Vegas. This ambitious concept, spearheaded by Toyota's North American design studio, Calty Design Research in Ann Arbor, Michigan, reimagined the...