Press Release

[2021-08-17] GENESIS PREVIEWS MOTORSPORT CONCEPTS DESIGNED IN COLLABORATION WITH GRAN TURISMO VIDEO GAME SERIES

This weekend, Genesis lifted the veil on its vehicle design process at an ultramodern experiential installation called The Performance of Design during Monterey Car Week. The designs unveiled included three concept vehicles developed in collaboration with the creators of the world-renowned Gran Turismo video game series. Genesis, a brand oriented...