Press Release

[2019-02-07] 2020 Toyota Tacoma Positioned to Continue Segment Leadership with Host of New Upgrades

With competition in the midsize pickup segment heating up, the Toyota Tacoma says, "Bring it." The Tacoma has been America's best-selling midsize pickup for 14 years running, and the 2020 models introduced at the Chicago Auto Show are the best-equipped ever. A perennial award winner for segment-leading value, the Tacoma...

[2019-09-06] Leader of the Pack: A Slew of New Upgrades Keeps 2020 Toyota Tacoma in Front

The Toyota Tacoma, America's best-selling mid-size pickup for 13 years in a row, isn't stopping to admire its trophy case. Instead, it looks to keep its place atop the pecking order with new tech, style, comfort and convenience features, making the 2020 Tacoma more compelling and more competitive than ever....

[2018-02-08] Game Changer: 2019 Toyota TRD Pros Typify Ultimate Off-Road Performance

The pulse-pounding, heart-racing TRD Pro Series from Toyota returns for its next generation of off-road dominance. For 2019, Tundra, 4Runner and Tacoma will all feature Fox shocks and a host of impressive off-road equipment tuned and designed by the engineers at Toyota Racing Development (TRD). First unveiled in 2014, the...

[2018-09-27] Toyota Gives Customers Heavy Dose of Style with 2019 4Runner Nightshade, Tacoma and Tundra SX Packages

Making its presence felt in its new home state, Toyota announced exciting news today at the State Fair of Texas media day with the addition of three new options for 2019: 4Runner Nightshade Special Edition, Tacoma SX Package and Tundra SX Package. Each new offering provides a heavy dose of...

[2017-10-25] 2018 Tacoma Ready for Adventure, adds Toyota Safety Sense P Across Lineup

The next-generation Toyota Tacoma enters its third year with a safety enhancement: all 2018 Tacoma models gain Toyota Safety Sense P (TSS-P). This equips the Tacoma with Pre-Collision System with Pedestrian Detection, Lane Departure Alert (LDA) with Sway Warning System (SWS), Automatic High Beams (AHB) and High-Speed Dynamic Radar Cruise...

[2015-01-12] Dominate Dirt…or Rocks…or Pavement in the All-New 2016 Toyota Tacoma

Whatever the terrain, Tacoma is king of the hill. Rebuilt inside and out with an all-new powertrain and enhanced suspension tuning, America's best-selling mid-size pickup for ten years running is Lord of the Rigs for dirt stomping adventurers. With a legacy of off-road victories and over seven million units sold...

[2015-08-17] The All-New 2016 Toyota Tacoma Mid-Size Pickup is Ready to Rock on ... and Off-Road

The Tacoma Dynasty rolls on! Rebuilt inside and out with an all-new powertrain and enhanced suspension tuning, America's best-selling mid-size pickup for ten years running retains its throne on the mountaintop for dirt stomping adventurers. For decades, Toyota truck owners have come to expect the toughest, most durable pickup in...