Press Release

[2016-03-23] Prime Mover: Toyota Maxes Out Tech and Style in the World's Best-Selling Hybrid to Create the 2017 Prius Prime

If there's electricity in the air at the 2016 New York International Auto Show, it's probably coming from the Toyota display, where the world's hybrid vehicle leader has unveiled the new Prius Prime, an ultra-efficient model with a plug-in hybrid powertrain. "Prime" means best, making it the perfect name for...

[2015-11-18] Return of the Disrupter: All-New 2016 Toyota Pruis Rewrites the Hybrid Rule Book It Created

Nearly two decades before "disrupting" became a good thing to do, Toyota did it to the auto industry by launching the world's first mass production gasoline/electric hybrid vehicle, the Prius. After selling more than 3.5 million worldwide and helping steer the industry toward hybridization, Toyota is introducing another disruptor --...

Review

[2018-01-29] 2017 Toyota Prius Prime

The Prius lineup adds a plug-in hybrid variant with extended range.

[2018-01-29] 2017 Toyota Prius Prime

The Prius lineup adds a plug-in hybrid variant with extended range.

[2016-09-22] 2016 Toyota Prius 2 Review

The first Prius to offer more than fuel efficiency.