The Kia Optima is a five passenger mid-to-large size sedan that competes with cars like the Honda Accord, Toyota Camry, and its sibling the Hyundai Sonata. A long-running nameplate for Kia, the Optima has steadily improved with each design. The latest Optima, introduced as a 2011 model wears such striking styling that buyers are sure to take notice. Like the Sonata, the Optima foregoes V6 power offering only fuel-efficient, four-cylinder engines in its lineup. A 200-bhp 2.4l four powers most models, but a 274-bhp 2.0l turbo is available in upper trim levels. A six-speed automatic is standard on most models. The Optima comes in three trim levels: LX, EX, and SX. Most buyers will probably opt for the well-equipped EX trim level which includes alloy wheels, power equipment, dual-zone climate control, leather upholstery and a power driver's seat. The SX is the sport model and includes the more powerful engine, larger tires and unique upholstery. The Optima range also includes a gasoline/electric hybrid model, but it is not available in all parts of the country.

The 2014 Optima wears updated styling in the front and rear. Trim level and powertrain options remain the same.