The Touareg is Volkswagen's entry in the premium SUV market. Developed in conjunction with the Porsche Cayenne, the Touareg offers a luxurious interior paired with a chassis and drive system that is more than capable off-road as well as on-road. The Touareg starts at around $44,000 for the V6 powered model. A diesel-powered model is priced from $47,000 and adds more torque and improved mileage. A performance-oriented hybrid model is also available for over $62,000. On paper, the Touareg has a lot going for it, but its premium pricing places it in competition with models from brands that have more prestige than the one known for the "people's car".

The Touareg adds a R-Line model. R-Line models have a unique appearance package and 20-inch wheels.