Ford today unveiled the Ford Atlas Concept to showcase the design, capability, fuel efficiency and smart technologies that will define future pickup trucks. "The Ford Atlas Concept previews the innovations that will transform what people expect from their pickup," said Raj Nair, Ford group vice president, Global Product Development. "With 36 years as America's best-selling pickup, we are absolutely committed to setting the agenda in the truck market." Design with purpose The Ford Atlas Concept... continue