The Fiesta is a small front-wheel-drive car serves as Ford's entry-level model. Available in a four-door sedan and a 5-door hatch, the Fiesta combines smaller proportions and advanced powertrain technology to achieve fuel economy ratings of up to 29/40 (SFE package). Similar in size to the Honda Fit and Toyota Yaris, the Fiesta is over 5 inches shorter and 3 inches narrower than the larger Ford Focus. With bright colors and sharp styling, the Fiesta does not look like inexpensive transportation. Although the base model priced at $15,000 is a bit spartan, it is possible to get a model with alloy wheels and power equipment for around $18,000.

Ford's smallest model, the Fiesta wears updated styling for the 2014 model year. Exterior styling changes are most notable on the front end with a new front fascia, wider grille opening updated lights and hood. A new 1.0l turbocharged engine joins the lineup promising higher fuel economy. The five-door model adds a new performance-oriented ST model. The turbocharged 1.6l engine in the ST is rated at 197-bhp.