Press Release

[2010-01-11] Toyota Unveils Compact Dedicated Hybrid Concept, Reveals Future Plan for "Prius Family" North American Marketing Strategy

Toyota Motor Sales (TMS), U.S.A, Inc., today unveiled the FT-CH dedicated hybrid concept at the North American International Auto Show (NAIAS) in Detroit. The FT-CH is a concept that would address Toyota's stated strategy to offer a wider variety of conventional hybrid choices to its customers, as it begins to...