The Lancer is Mitsubishi's entry-level model and their answer to the Honda Civic, Mazda Mazda3, Subaru Impreza, and Toyota Corolla. The latest generation of the Lancer debuted in 2008 as a 2009 model with larger proportions and more aggressive styling. Thanks to the Lancer Evolution, all Lancers are solidly constructed cars with a more substantial feel than the Japanese competition. A new 152-bhp 2.0L inline-4 powers the DE and ES models. The GTS model receives an upgraded 2.4L engine, 18-inch wheels, front air dam, rear spoiler, sport suspension, and bigger disc brakes. A Lancer Ralliart model bridges the gap between the Lancer and the Lancer Evolution. With a 237-bhp turbo and all-wheel-drive, the Ralliart is an alternative to the Subaru Impreza WRX but at a stiff price premium. An optional 650-watt Rockford Fosgate audio system includes nine speakers and a subwoofer.

The 2010 Lancer has new tail lamps.