Toyota has taken off the gloves with the latest Tundra. Aimed at the heart of the full-size pickup market, the Tundra is as big as any of its competitors from Ford, GM, or Nissan. Properly equipped, it can tow up to 10,000 lbs. Disc brakes at all four wheels (with front 4-piston calipers) are finally standard. New comfort and convenience features include a JBL audio system with Bluetooth, tailgate-mounted rearview camera, and an easy-open tailgate. The Tundra is available in 3 different cab models.

The 2010 Tundra wears a revised grille and new tail lamps. A new 4.6L V8 paired with a six-speed automatic replaces the 4.7L V8. A new work truck series is added to appeal to commercial truck buyers.