Toyota has taken off the gloves with the latest Tundra. Aimed at the heart of the full-size pickup market, the Tundra is as big as any of its competitors from Ford, GM, or Nissan. Even the optional new V-8 has been upsized to 5.7L, although the 4.7L V-8 and 4.0L V-6 are still available. A new 6-speed automatic will equip the 5.7L Tundra. Properly equipped, it can tow up to 10,000 lbs. Disc brakes at all four wheels (with front 4-piston calipers) are finally standard. New comfort and convenience features include a JBL audio system with Bluetooth, tailgate-mounted rearview camera, and an easy-open tailgate. The Tundra is available in 3 different cab models. Trim levels include Base, SR5, and Limited. Toyota claims that eventually the Tundra will be offered in 30 different models.

The 2009 Tundra adds E85 capability to some 5.7L models. Two new TRD option packages allow for more personalization. One package is geared for off-road use, the other for on-road use. Some models offer a front bench seat.