The 7-series continues its tradition as BMW's flagship luxury sedan. The bold exterior styling is a departure from the previous generation car, but it has proved popular with customers. The 750i/750Li features a 360-bhp V8. A rare 6.0L V-12 engine option is available in the 760Li model (at a steep price premium). This large, heavy car is a technological tour-de-force that includes the complex iDrive system, which centralizes navigation, HVAC and audio system controls. The 750Li/760Li models, which are the extended wheelbase versions, add extra back-seat legroom.

The short wheelbase 760i has been dropped. Additional interior trim choices are available. New 20-inch wheels and performance tires are optional. The Dynamic Stability Control has enhanced brake functions. Tire pressure monitoring is standard. An auxiliary input for MP3 player has been added.