Press Release

[2021-01-08] AAVision in January 1996: The beginning of the success story of the Mercedes-Benz SUV 25 years ago

With the AAVision, Mercedes-Benz opened up a new chapter in its successful strategic product initiative in January 1996: the concept car was unveiled at the North American International Auto Show (NAIAS) in Detroit. Twenty-five years ago, this car pointed in the direction that would be taken a good year later...