Press Releases

The New BMW 7 Series: Automotive luxury and innovations for the digital era.

BMW is leading the luxury segment into a new era that will be shaped by innovations in the fields of sustainability and digitalization. With the new BMW 7 Series, the world’s most successful manufacturer of premium vehicles is creating forward-looking ways to enjoy pure driving satisfaction, unsurpassed long-distance comfort, and a top-end digital experience. Central to this reinterpretation is the BMW i7. The all-electric luxury sedan is a fully integrated member of the 7 Series line,...