Official Word:

Automobili Pininfarina introduces a pioneering new era of electric luxury with the PURA Vision design concept. The design study's elegant silhouette and dramatic proportions express Automobili Pininfarina's PURA design philosophy, effortlessly transforming the DNA of iconic models from Pininfarina SpA's past to define the future - envisioned here as a beautiful electric Luxury Utility Vehicle (e-LUV). The new design concept will inspire the next generation of Automobili Pininfarina's pure electric luxury vehicles and will make its...Read.