Press Releases

Toyota Unveils Tacoma Overlanding Concept At SEMA

The Toyota Tacoma has led the competitive mid-size pickup truck market in sales for 16 straight years thanks in large part to its durability and impressive off-road prowess. So when Toyota collaborated with Kurt Williams, owner and founder of Cruiser Outfitters in Murray, Utah, to build its vision of a highly capable yet approachable overlanding rig, they naturally chose the versatile Tacoma SR5 pickup as the foundation. The Tacoma Overlanding Concept was unveiled today during Toyota's...

Toyota Brings Off-Road Adventure And On-Road Hotness To SEMA 2021

Toyota returns in style to the 2021 Specialty Equipment Market Association (SEMA) Show, bringing a hot seven-card hand of cool off- and on-pavement concepts, four all-new and others returning to SEMA or making their show floor debuts following their virtual unveilings last year. Concepts are on display in Toyota's exhibit (Central Hall, Booth No. 24800) at the Las Vegas Convention Center, Nov. 2-5, 2021. Toyota builds on display include: "Tacozilla" Tacoma Camper Tacozilla is a backwoods...