Press Releases

2016 Toyota Prius c Goes Small on Fuel Consumption, BIG on Safety and Bold on Color

The 2016 Toyota Prius c may be the smallest of the brand's eight hybrid models, but the new-for-2016 Toyota Safety Sense-C system gives it a big advantage over other small cars. And no other car in the compact segment can touch its remarkable 53-MPG EPA-estimated city fuel economy, making Prius c big on eco and fun. A new Persona Series Special Edition combines eye-grabbing color combos and other upgrades. Toyota gave the Prius c a major...

2015 Toyota Prius c: Light, Tight, Bright and the Highest City Fuel Economy of Any Vehicle Without a Plug

Toyota's most affordable hybrid vehicle is also its most fuel efficient. The Prius c with EPA-estimated 53 MPG city / 46 MPG highway / 50 MPG combined, offers the highest MPG of any vehicle on the road today (MPGe vehicles not included). There's much more to the Prius c than super-high fuel economy. A restyled front with standard single LED projector low- and high-beam headlights, new exterior colors whose names demand almost as much attention as...