Press Releases

2013 Frankfurt MS: Yaris Hybrid-R

Hybrid technology is still young - with the first generation Toyota Prius appearing in 1997, just 16 years ago. As such, it still has its future ahead and a great potential to evolve in many different directions. Only recently, hybrid technology has started to appear in racing programs, but is not yet fully established in people minds as a performance oriented solution. The Yaris Hybrid-R concept car is a clear showcase of possible ideas for the...