Press Releases

2010 Toyota Yaris Gains Star Safety System

Toyota has added standard Vehicle Stability Control (VSC) and Traction Control (TRAC) to all Yaris models for 2010. These features make all Yaris models standard with Toyota Star Safety System(TM), which also includes an Anti-lock Braking System, Electronic Brake-force Distribution (EBD) and Brake Assist. Yaris is the only vehicle in its segment to offer this set of safety features as standard equipment. A manual transmission with standard tachometer is now available on the five-door model. Rear...

TOYOTA EXPANDS YARIS LINE FOR 2009 WITH THIRD MODEL AND NEW SAFETY FEATURES

Toyota added a five-door Liftback to its popular, fuel-efficient Yaris subcompact model line for 2009. The versatile new five-door Yaris joins the three-door Liftback and four-door Sedan, making Yaris the only model line in its segment to offer a full complement of three body styles. Also new for 2009, all Yaris models feature as standard equipment an anti-lock brake system (ABS), front seat-mounted side airbags and front and rear curtain side airbags. Cruise control is now...

Toyota Expands Yaris Line for 2009 With Third Model and New Safety Features

Toyota is adding a five-door Liftback to its popular, fuel-efficient Yaris subcompact model line for 2009. The versatile new five-door Yaris joins the three-door Liftback and four-door Sedan, making Yaris the only model line in its segment to offer a full complement of three body styles. Toyota projects 130,000 Yaris sales for calendar year 2009, with the new five-door accounting for about a third of those. Yaris five-door will begin arriving in dealerships in August. Also...