Press Releases

Prius Plug-in Hybrid Concept

Product concept and role 70 % of Europeans are expected to live in urban areas by 2015. And recent Toyota studies in urban commuting patterns in France and the UK reveal that over 80 % of car journeys are less than 25 km in length. In France, 55 % of journeys are less than 10 km, whilst in the UK that figure rises to approximately 80 %. In this context, the potential of electricity for providing...

Toyota to Display Prius Plug-in Concept at Frankfurt Show

Tokyo-TOYOTA MOTOR CORPORATION (TMC) announces it plans to display the "Prius Plug-in Hybrid Concept"-a concept vehicle that combines the benefits of CO2 emissions-reducing electrical-outlet battery charging and gasoline-electric hybrid vehicles-at the 2009 Frankfurt International Motor Show (IAA) (Frankfurt Show) to be held from September 15 to 27. The Prius Plug-in Hybrid Concept is based on the third-generation gasoline-electric Prius and is equipped with a lithium-ion battery. A plug-in hybrid vehicle basically operates as an electric vehicle...

2010 Prius Plug-in Hybrid Debuts at Frankfurt Motor Show

The 2010 Toyota Prius Plug-in Hybrid (PHV) Concept vehicle will make its world debut next week at the Frankfurt Motor Show. Based on the third-generation Prius, the PHV Concept expands Toyota's Hybrid Synergy Drive technology, utilizing first generation lithium-ion battery technology and enabling electric operation at higher speeds and longer distances than conventional hybrids. When fully charged, the vehicle is targeted to achieve an electric-only range of approximately 12 miles and will be capable of achieving...