First Drive: 2007 Toyota Yaris Sedan

Toyota reenters the subcompact market with the new Yaris sedan and coupe, which replace the unloved Echo. The competition has heated up, with the Koreans firmly entrenched in this segment, while Honda and Nissan have their sights on a chunk of this market as well. The Yaris is aimed at buyers trying to maximize their transportation dollar, but who also want reassuring Toyota reliability.