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All-new Quattroporte unveiled at NAIAS 2013

01/14/2013

Maserati

The new Maserati Quattroporte will be officially unveiled at the 2013 North American International Auto Show in Detroit today.

Maserati stands at the edge of an unparalleled strategic step in industrial growth that will see the company's presence in the world rise to 50,000 units a year by 2015. It is an increase inspired by a near century of vehicles which define style, elegance, quality and performance and driven by three new models entering key growth segments for Maserati.

This exciting progression will make the new Maserati a genuine global player. The future begins today with the all-new Maserati Quattroporte.

As the flagship of the Maserati product range, the new Quattroporte is larger, lighter, more luxurious and more practical than the globally-acclaimed car it replaces. With a 307 km/h top speed, it's also as fast as most two-door supercars.

The sixth-generation Quattroporte is a significant leap forward that not only sets the high-technology tone for Maserati's upcoming range of new-models, but also remains faithful to Maserati's long history of luxury sports sedans.

The powerful and proprietary Maserati engines and the large cabin are at the core of the Quattroporte's design. Dominated by a long, powerful nose and a concave Trident grille a clear link is created to both the outgoing Quattroporte and the current GranTurismo.

The newly-developed direct-injection engine family boasts a 3.8-litre V8 and a 3.0-litre V6, both of which are twin-turbocharged, designed by Maserati Powertrain and assembled by Ferrari at their plant in Maranello. All versions come equipped with the latest eight-speed automatic transmission developed with ZF.

Even with all of its new technology, the new Quattroporte remains true to Maserati's roots. Its 530 hp twin turbo V8 makes it not only the fastest four-door Maserati has ever built, but also the most powerful and the most fuel efficient. In direct contrast to its scintillating performance, the V8 Maserati Quattroporte has improved both its fuel consumption and emissions by 20 percent over the outgoing Quattroporte.

The 3.8-litre V8 engine sets Maserati's new performance benchmark by reaching 100 km/h in 4.7 seconds and achieving a 307 km/h top speed- fully 20 km/h faster than the existing Quattroporte Sport GT S. At its peak it delivers up to 200 Nm more torque than the previous model. The V6 twin turbo Q4 All-Wheel Drive variant delivers similar performance, capable of a top speed of 285 km/h.

The "Q4" system is one of the many "firsts" of the new Quattroporte: a system capable of redistributing the torque instantly from full rear wheel drive at higher speeds to a perfectly balanced 50/50 distribution between front and rear wheels when more traction is needed.

The all-new architecture retains the Quattroporte's traditionally exquisite handling thanks to its near 50:50 weight distribution, a double-wishbone front suspension and a state-of-the-art five-link rear suspension.

The new Quattroporte also delivers new standards in quality in every area from design, development, fabrication and process controls. It is produced in a new plant that combines Maserati's traditions of craftsmanship with cutting-edge technologies that are able to help guarantee outstanding quality by controlling even the tiniest of details.

Traditional hand-crafted design continues in the Quattroporte's cabin, and this has been augmented with even more interior space in all seats and both four- and five-seat layouts.

Cabin luxury leaps forward technically, too, with features like the Maserati Touch Control screen, adjustable pedals, reverse cameras and the optional 15-speaker, 1280 Watt Bowers & Wilkins audio system, as well as WLAN-based WiFi.

Starting with the original Quattroporte in 1963, Maserati invented the concept of the luxury sports sedan and the new Quattroporte continues to be the benchmark for high quality engineering, supercar performance and luxury sedan comfort.

Maserati sales results

Maserati closed 2012 with 6307 cars sold worldwide, resulting in a growth of 2.2% over 2011.

The best selling model was the GranTurismo with 3176 units sold, followed by the GranTurismo Convertible with 1623 units and the Quattroporte with 1508 cars sold.

The three main markets are North America (USA and Canada) with 2892 cars sold 
(46% of the total), China with 930 units (15%) and Japan with 294 cars (5%).

In particular the USA performed beyond expectations, finishing the year up 17.3%. In fact, Maserati has doubled its North American sales since 2009.

The new Maserati.com unveiled. A new and exclusive window onto the world of Maserati.

Timed to coincide with the launch of the new Quattroporte at the Detroit Motorshow, Maserati now has a fresh web identity thanks to the presentation of the new official Maserati.com website.

Maserati's new online interface presents completely revised, eye-catching graphics. The site makes navigating content simple and intuitive, enhancing the user experience and rendering browsing a captivating event. Meeting the most recent needs of the digital age, the new Maserati.com site has, naturally, been created to be compatible for viewing on smartphones, tablets and all the latest-generation devices.

The new Maserati.com is divided into six main areas. In Maserati, Models, Racing, Gran Tour, Store and Multimedia, the content is displayed dynamically: for example, visitors to the Maserati section will be able to travel through time interactively by covering the main events in Maserati's almost 100-year history. As well as information on models from the current range and on the marque's sporting exploits, the new Gran Tour section introduces a novel perspective on the company's traditions by proposing exclusive travel, style, design and technology content.

The digital voyage is rendered unique, in true Maserati style, by users' ability to personalise the site's homepage. By selecting the innovative, magazine-style graphical interface, users can tweak the space dedicated to each topic according to their needs and preferences: all users have to do is move the slider at the top of the page and this will automatically re-position the content.

The Store section is a useful link to the products on offer at Maserati's official e-commerce outlet while Multimedia presents an extensive array of multimedia content, accessible by model or content type (photo, audio, video, brochure).

All the links to Maserati services, from the car configurator to the certified pre-owned vehicle program, can be accessed at any time. These services are conveniently arranged in a side roll-over menu.