2010 Audi R8
2010 Audi R8 convertible
2010 Audi R8 convertible Interior
2010 BMW 5 Series Gran Turismo
2010 BMW 5 Series Gran Turismo
2010 BMW 7-Series
2011 BMW ActiveHybrid 7
2011 BMW ActiveHybrid 7
2011 BMW 7-Series Interior
2010 BMW X1
2010 BMW X1
2010 BMW X1
2010 BMW X5
2010 BMW X5
2010 BMW X5 Interior
2010 BMW X6
2010 BMW X6
2010 BMW X6 Interior
2010 Chevrolet Spark
2010 Chevrolet Spark
2010 Citroen C3
2010 Citroen C3
2010 Citroen C3
2010 Citroen C3
2010 Citroen DS3
2010 Citroen DS3
2010 Citroen DS3
2010 Dacia Sandero Stepway
2010 Dacia Sandero Stepway
2010 Fiat Punto Evo
2010 Fiat Punto Evo Interior
2010 Hyundai ix35
2010 Hyundai ix35
2010 Jaguar XJ
2010 Jaguar XJ

For the 2009 Frankfurt Motor Show (or IAA), the overriding theme of environmentally conscious vehicles dominated the offerings from most manufacturers. A few exemplary exceptions include the Mercedes-Benz SLS, Lamborghini Reventon roadster, and Ferrari 458 Italia. More common introductions were battery-powered and hybrid cars such as the plug-in Toyota Prius, Volkswagen E-Up, and Audi e-tron. Mainstream vehicles such as the new VW Polo, Renault Fluence, Ford C-MAX, and Opel Astra are intended to capture the attention of the vast majority of customers interested in practical cars for everyday needs. Even so, the Frankfurt Motor Show demonstrated that the industry is preparing for a future that is less dependent on petroleum as a fuel.