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Press Releases

GMC Innovation Continues with 2020 Sierra 1500

GMC is taking premium to the next level with expanded availability for its carbon fiber bed, 3.0L Duramax turbo-diesel and 10-speed automatic transmission, plus additional technology like Adaptive Cruise Control - Camera1 to elevate the ownership experience in the 2020 Sierra 1500. The updates add to a robust portfolio of technologies that deliver an innovative and premium ownership experience. "The Sierra is delivering the tech customers want in the light-duty truck market, and the 2020 model...

Refinement Ventures Off-Road with All-New Sierra AT4

GMC redefines the off-road space by introducing the all-new 2019 Sierra AT4. For the first time ever, the Sierra AT4 delivers a unique formula of authentic off-road capability and innovative technology paired with premium refinement and a bold appearance expected from GMC. "The 2019 Sierra AT4 is designed for the customer who wants an elevated presence on the road and the capability to venture off life's beaten path," said Duncan Aldred, vice president of Global GMC....

GMC Introduces the Next Generation 2019 Sierra

GMC is taking its most popular pickup truck to the next level with the completely redesigned 2019 Sierra Denali and SLT. Distinguished by bold design and segment-leading technologies, the next generation Sierra Denali once again redefines the premium pickup, while advancing Denali's legacy as the pinnacle of GMC design, capability and refinement. "GMC ignited the premium truck segment 17 years ago with the original launch of the Sierra Denali," said Duncan Aldred, vice president of Global...