Press Releases
2012 Fiat 500 Abarth: INTRODUCTION
Faithful to the "small but wicked" saying coined for Karl Abarth's cars in the 1960s, the new 2012 Fiat 500 Abarth arrives to America with the racing traditions that have made it a success on European roadways and racetracks - world-class performance and precision, purposeful and aggressive styling, high power-to-weight ratio and limited-production volume. "Bringing the 2012 Fiat 500 Abarth to the U.S. enables us to reach out to driving enthusiasts who want Italian performance at...
New 2012 Fiat 500
Beautiful Italian styling combined with timeless functionality, efficient design and innovative technology - these are the attributes that made the original Fiat 500 (Cinquecento) a timeless icon. More than 50 years later, the same qualities make the new 2012 Fiat 500 relevant for an entirely new generation of drivers. "The Fiat 500 has always been the right car at the right time," said Laura Soave, Head of Fiat Brand North America. "The new Fiat 500 brings...
New Fiat 500 Brings Italian Style Blended with World-class Craftsmanship, Efficiency and Technology to the USA
The Fiat brand marks its return to the North American market today with the reveal of the 2012 Fiat 500 (Cinquecento) at the Los Angeles International Auto Show. With its beautiful Italian styling, timeless functionality, efficient design and innovative technology - the same attributes that made the original version a timeless icon - the new Fiat 500 is relevant for an entirely new generation of drivers. "The Fiat 500 has always been the right car at...
The Fiat 500 Sport - Arriving Soon to America
The reborn and reimagined Fiat 500 is arriving soon to America. Born in Italy, perfectly tailored for America, the Cinquecento is as vibrant and engaging as it is fit and nimble. The Sport model, featured in these images, illustrates Fiat's smart and stylish design aesthetic. Like the original Fiat 500 a half-century ago, the new Cinquecento continues its timeless value while embracing individual expression and opportunity - all infused with world-class craftsmanship. The Cinquecento offers unique...