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2010 Toyota Prius

At a Glance

Pricing $22,400 - $27,670
Drive Types FWD
Engines 1.8l I4 HEV
Transmissions CVT
Fuel Economy 51 (city), 48 (highway)

Our Ratings

Velocity Index 49

Overview Information

As a popular hybrid icon, the Prius has no equal. The Prius combines a roomy interior with a five-door aerodynamic body to create a shape that has come to define the Prius. Beneath the skin, Toyota's proprietary Hybrid Synergy Drive(R) integrates a 98-bhp 1.8L inline-4 with an 80-hp electric motor for seamless operation. Energy for the permanent magnet synchronous motor is stored in a Nickel-metal hydride battery pack. Although many expected plug-in capabilities, those features will be phased in later. The Prius is more than high mileage. A large assortment of high tech options allows customers to tailor the Prius to their needs. Some notable features include a solar cell sunroof that keeps the car cooler while parked on a hot day reducing the need for air conditioning. Toyota estimates the Prius will get 50 MPG combined, but that figure is highly dependent on many other factors.

What Changed:

The third generation Prius features a new more slippery version of its iconic shape, a larger gasoline engine for more power, and a significantly reworked hybrid system. The batteries will remain nickel-metal hydride. Lithium ion battery packs and plug-in capabilities will phased in later.

Official Word:

Introduced in spring 2009, the all-new 2010 Toyota Prius has once again set new standards for innovative hybrid design and technology, raising its level of convenience features and performance to new heights, including a combined EPA estimated fuel efficiency rating of 50 miles per gallon. Credited with establishing hybrid technology as a foundation for future vehicles, the three generations of the Prius model have delivered superior fuel economy and ultra-low emissions for more than 1.3 million...Read.

Model/Trim/Package Engine MPG VjI Base Price
Prius II 1.8l I4 HEV (98-bhp) CVT FWD 51/48/50 43 $22,400
Prius III 1.8l I4 HEV (98-bhp) CVT FWD 51/48/50 43 $23,400
Prius IV 1.8l I4 HEV (98-bhp) CVT FWD 51/48/50 43 $26,200
Prius V 1.8l I4 HEV (98-bhp) CVT FWD 51/48/50 49 $27,670