Mercury products were envisioned to be a half-step up from Ford models. Unsurprisingly, Mercury's lineup closely parallels the vehicles sold by its sister division Ford. In fact, Mercury models are essentially rebadged Fords with mildly reworked styling. Only the aged Grand Marquis is exclusive to the Mercury brand.

In June, 2010 Ford stated its intention to discontinue the Mercury brand. Production of all Mercury models is to end by the 4th quarter of 2010. The only future model discussed for Mercury was a small car which will now become a Lincoln product.

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