Chrysler has had a long history of changing fortunes as their market share has fluctuated through many boom and bust cycles. In the Eighties, Chrysler used government-backed loans to survive and eventually prosper. In the Nineties, it merged with German automaker Daimler-Benz. Most recently in 2007, private equity firm Cerberus bought controlling interest and the company reorganized as Chrysler, LLC.

Chrysler's new owners have moved quickly to eliminate slow-selling models. The PT Cruiser convertible, Pacifica crossover, and Crossfire coupe and convertible are all gone from the lineup. Powertrain changes dominate the news for 2009, as Chrysler works to improve the fuel efficiency of its lineup.

The Dodge Durango and Chrysler Aspen become Chrysler's first hybrid models. Both models pair the 5.7L Hemi V-8 to the two-mode hybrid system used in General Motors vehicles.

An updated 5.7L Hemi V-8 offers increased horsepower and fuel economy for non-hybrid Aspen models, and the Chrysler 300 sedan.

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