New or Significantly Altered Models
- 2004 BMW 5-Series Sedan
- An all-new 5-series makes its debut for 2004. More stylish, the 5-series is also more competent with a long list of technological content. The top model is a 325hp V8.
- 2004 BMW 6-Series Convertible
- BMW adds a convertible version of the new 4-passenger 6-series. Like the coupe, the 645Ci convertible is powered by a 4.4-liter V8 producing 325 hp. Three 6-speed transmissions are available including a sequential manual. The fully-automatic, power-operated top features a independently operable rear window that can be used when the top is up or down.
- 2004 BMW 6-Series Coupe
- The 6-series returns to the lineup in 2004. Based on the new 5-series, the only model initially offered is the 325hp 645i.
- 2004 BMW X3
- The all-new X3 is a compact-sized Sport Activity Vehicle based on the 3-series. The X3 will be offered with 2.5-liter and 3.0-liter inline sixes.
Updated Models
- 2004 BMW 3-Series Convertible
- 2004 BMW 3-Series Coupe
- The 3-series coupe features modestly reworked front and rear ends.
- 2004 BMW X5
- The X5 has been facelifted with exterior and interior trim changes. A 6-speed automatic is standard, the 4.4-liter V8 offer more power.
Mostly Unchanged
- 2004 BMW 3-Series Sedan
- 2004 BMW 3-Series Sport Wagon
- 2004 BMW 7-Series
- 2004 BMW 7-Series LWB
- 2004 BMW M3 Convertible
- 2004 BMW M3 Coupe
- 2004 BMW Z4