Once a year, classic car owners and enthusiasts descend upon the small town of Iola, WI for the Iola Old Car Show. The show occurs on and near the grounds of F+W Publications, publishers of Old Car Weekly. Cars on display run the gamut from collectible cars like Packard to highly customized street rods. The show cars are only one piece of a much larger event. A swap meet features several thousand vendors with auto parts, products and memorabilia to sell and a separate car corral features cars that are for sale.