Once a year, classic car owners and enthusiasts descend upon the small town of Iola, WI for the Iola Old Car Show. The show is held on and near the grounds of Krause Publications known for classic car publications and catalogs. Cars on display run the gamut from collectible cars like Packard to highly customized street rods. The show cars are only one piece of a much larger event. A swap meet features several thousand vendors with auto parts, products and memorabilia to sell and a separate car corral features cars that are for sale.